Smashing Cards began in 2002 when I chose to take a risk and start making my dream of doing something creative for a living into a reality. As a child, I was always drawn to paper - shopping for school supplies was the highlight of my year! - and I have always nurtured my creative side, dreaming up new ideas and projects. After getting a degree in biochemistry and starting a graduate program in the sciences, I felt in my gut that I was heading down the wrong career path, so I moved to New York and enrolled in graphic design classes. I had found my passion, and Smashing Cards was born.
Since its inception, the business has evolved from a small offering of retail stationery to an extensive custom portfolio, with a main focus on weddings and other celebrations. In spite of this growth, the mission to create the perfect stationery for our clients' needs while providing a high level of personal interaction and the strictest attention to detail has always remained the focus. Helping each of our clients bring their ideas to life in just the right paper creations is the best part of this job.
I believe that sending a personal note, in an age of electronic communication, is a valuable and touching gesture. Taking the opportunity to send something in an envelope is one of life's pleasures. I understand and relate to our clients when they say they want their invitations or stationery to make a lasting impression or a statement about their personal style, and I appreciate when our clients bring their ideas to us in the hopes of creating just the right bit of paper to convey their message. Nothing feels better than being able to do what you love each day.